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Decades of experience. Extraordinary results. At ASK, we blend creativity and strategic expertise to inspire change and create shared value. Our approach is personal, our impact is lasting, and leading with kindness is at the heart of everything we do.
The ASK Group brings together strategic advisory and brand development through a unique, family-led partnership. Founded by brands and sustainability expert Candy Tothill Kruger alongside her daughters, anthropologist Lucy Dixon and journalist Jessica Gourlay, our synchronised leadership ensures seamless delivery to our clients. We are fueled by our namesake philosophy, “Acts of Spontaneous Kindness.” With a portion of our profits funding the ASK Foundation, every account generates meaningful growth and lasting results.
A certified sustainability professional, Candy has three decades of leadership in corporate affairs, marketing and brands in South Africa. Her focus? To effectively transform ESG compliance into a competitive advantage to build sustainable brands.
With multi-national corporate experience as a CX strategist, Lucy is an anthropologist who connects brand purpose to human experience. She leads creative innovation that turns complex business goals into intuitive, in touch solutions and brings brands back to life.
A seasoned communications expert with agency expertise, Jessica is a qualified journalist who builds strategic plans and leads campaigns that inspire action. She specialises in integrated messaging strategies that position brands for influence and impact.
Choosing ASK means choosing a distinct advantage. Our accounts are director-led from day one, giving you senior strategic oversight and hands-on collaboration.
This approach allows us to deliver custom, cost-efficient solutions and rapid turnarounds tailored to your unique objectives.
As a women-owned and operated agency, we combine global expertise with a grounded, real-world perspective to help you not only stand out, but thrive. Just ASK.
Candy Tothill is a renowned leader in strategic communications, corporate sustainability, and creative direction, bringing decades of expertise to her role as Executive Director of Corporate Sustainability. From leading marketing for Southern Sun to shaping sustainability at Hosken Consolidated Investments, Candy has consistently driven high-impact initiatives. A thought leader and award finalist, her work spans innovative B-BBEE programmes, CSI efforts, and ESG strategies. With her unique ability to align corporate goals with societal progress, Candy champions transformative change for businesses, communities and the environment.
A visionary in customer experience (CX) and user experience (UX), Lucy Dixon brings a decade of expertise in designing meaningful, data-driven interactions between brands and their audiences. With a proven track record in market research and service design, Lucy excels at transforming complex challenges into seamless, human-centred solutions. A qualified anthropologist, her ability to merge analytical precision with creative innovation has helped businesses elevate their brand presence and forge lasting connections with customers. With extensive experience shaping customer journeys that foster loyalty and connection, Lucy brings invaluable expertise to The ASK Group as Executive Director of Creative Direction, where her leadership ensures every project aligns with ASK’s ethos of purpose and impact.
Jessica Gourlay is a qualified journalist, communications expert, and storyteller with a passion for purpose. Her career spans roles in social media marketing, radio production, and project management, showcasing her creative ingenuity and commitment to excellence. As the founder of HumanDotKind, a personal blog dedicated to inspiring thought and kindness, Jessica merges her curiosity, creativity, and strategic acumen to craft messages that resonate. As Executive Director of Strategic Communications at The ASK Group, Jessica channels her expertise to deliver strategic and impactful solutions