Menu
At ASK, we combine expertise, creativity, and dedication to leave a lasting positive impact. With decades of experience and a personal approach, we deliver out-of-the-ordinary results that inspire change and create shared value. Here, leading with kindness is the name of the game.
The ASK Group unites extensive experience in strategic business advisory and brand development under a purpose-driven, family-led mission. Our firm is founded by brand builder and sustainability expert Candy Tothill Kruger and led alongside her daughters, anthropologist and CX professional Lucy Dixon and journalist and social media marketing specialist Jessica Gourlay. This unique leadership team is the reason why the ASK method is always synchronised and consistently excellent. A common commitment to client satisfaction through aligned values ensures we deliver powerful blueprints and unforgettable brand concepts, time and again. Our core philosophy, “Acts of Spontaneous Kindness,” directly connects our work to a greater purpose, with a portion of our profits funding the ASK Foundation. This is what fuels us as we build smart, sustainable brand strategies and business blueprints that generate growth and results.
With over two decades in corporate strategy and sustainability, Candy empowers organisations to align business growth with impact. Her focus? Transforming ESG strategy into practical results that matter.
With multi-national corporate experience as a CX strategist, Lucy is an anthropologist who connects brand purpose to human experience. She leads creative innovation that turns complex business goals into intuitive, in touch solutions and brings brands back to life.
A seasoned communications expert with agency expertise, Jessica is a qualified journalist who builds strategic plans and leads campaigns that inspire action. She specialises in integrated messaging strategies that position brands for influence and impact.
Choosing ASK means choosing a distinct advantage. Our accounts are director-led from day one, giving you senior strategic oversight and hands-on collaboration.
This approach allows us to deliver custom, cost-efficient solutions and rapid turnarounds tailored to your unique objectives.
As a women-owned and operated agency, we combine global expertise with a grounded, real-world perspective to help you not only stand out, but thrive. Just ASK.
Candy Tothill is a renowned leader in strategic communications, corporate sustainability, and creative direction, bringing decades of expertise to her role as Executive Director of Corporate Sustainability. From leading marketing for Southern Sun to shaping sustainability at Hosken Consolidated Investments, Candy has consistently driven high-impact initiatives. A thought leader and award finalist, her work spans innovative B-BBEE programmes, CSI efforts, and ESG strategies. With her unique ability to align corporate goals with societal progress, Candy champions transformative change for businesses, communities and the environment.
A visionary in customer experience (CX) and user experience (UX), Lucy Dixon brings a decade of expertise in designing meaningful, data-driven interactions between brands and their audiences. With a proven track record in market research and service design, Lucy excels at transforming complex challenges into seamless, human-centred solutions. A qualified anthropologist, her ability to merge analytical precision with creative innovation has helped businesses elevate their brand presence and forge lasting connections with customers. With extensive experience shaping customer journeys that foster loyalty and connection, Lucy brings invaluable expertise to The ASK Group as Executive Director of Creative Direction, where her leadership ensures every project aligns with ASK’s ethos of purpose and impact.
Jessica Gourlay is a qualified journalist, communications expert, and storyteller with a passion for purpose. Her career spans roles in social media marketing, radio production, and project management, showcasing her creative ingenuity and commitment to excellence. As the founder of HumanDotKind, a personal blog dedicated to inspiring thought and kindness, Jessica merges her curiosity, creativity, and strategic acumen to craft messages that resonate. As Executive Director of Strategic Communications at The ASK Group, Jessica channels her expertise to deliver strategic and impactful solutions