Just ASK Blog.
Straight talk, success tactics, and spotlight articles from the ASK Group and the industries we proudly serve. Dive into insightful blogs that showcase our journey, including some about our origins and others about the transformative work of the ASK Foundation. From thought leadership pieces to stories of impact, this is your go-to space for inspiration, expertise, and a deeper connection with all things ASK.
Continuing the legacy of kindness – Mandela Day 2025
A letter from the ASK Foundation on Mandela Day Continuing the legacy of kindness – Mandela Day 2025 Today, at
Plastic pollution is everyone’s business
World Environment Day 2025, observed globally on 5 June, is a wake-up call — and not just for environmentalists. This
Brand love: the phenomenon that powers loyalty
The power of a brand extends far beyond a mere logo or catchy slogan. Rather, it’s an intricate tapestry of
The psychology behind a successful pitch
At some point in every pitch, you’ll encounter the question. “But why do we need this?” It’s the quiet voice
Crafting a CSI system: the strategic advantage
By implementing a structured Corporate Social Investment (“CSI”) system, organisations can enhance their brand reputation, foster employee engagement, and ensure
The power of clarity: a story of commitment to brand strategy
Building a brand strategy isn’t just an exercise—it’s a journey. It takes time, effort, and a team of dedicated individuals
Sustainability: the top five benefits of effective strategy
A sound sustainability strategy is imperative to remain competitive in today’s rapidly evolving marketplace. Although most companies recognise this, many
Timing. Why it’s crucial to your comms plan.
In the whirlwind world of communications, timing is everything. Making your message heard above the noise can come down to
